How Do I Upload a Banner to Etsy?

Etsy started back in 2005, before selling online was a big deal and earlier it felt like everyone you talked to had a side business.

Aimed crafters, artisans, and artists,Etsy has grown to 1.98 million sellers, 35.viii meg active buyers, and over 50 1000000 products, significant it'southward a HUGE market with lots of opportunity — and lots of competition.

If you're starting or revamping an Etsy business organization, expect no further than this communication from two store owners (and Looka users), who were kind enough to share their advice on how to launch an Etsy store that sells.

Erin Waters runs TwinLeaves Jewelry, where she sells her handmade bohemian-inspired earrings. She also just launched a sister store called BohoKiddoCo.

Sophie Paton runs SPCardsCo, where she sells hand-crafted greeting cards for birthdays, weddings, holidays, and more.

Setting up your Etsy shop: the basics

To get started, you'll demand to make full out a few details on Etsy, including:

• Your shop preferences (country, linguistic communication, currency)
• Your shop name (must be without spaces!)
• A production list (you need to add at to the lowest degree ane production to proceed with shop setup) – more tips on product photos later on in this article
• Bank account data to set up payments

Once your shop is created, you're gear up to move on with design and branding. There are three main spaces at the top of your shop where you can add together branded images:

1. Embrace photograph – The image that spans the top of your shop (previously known as a banner — you can keep a banner also as a cover photo, but the imprint won't testify upwards on mobile and will exist smaller and less impactful than your comprehend photo).

2. Store icon – The epitome that appears under your cover photo to the left of your store proper noun (unremarkably a logo).

3. Profile photograph – The image that appears on the correct of your shop nether the cover photograph (usually a photo of you!)

Let's have a wait at the TwinLeaves shop:

"I had an idea of what I wanted my comprehend photo to feel like, which is as if yous're drowning in color and texture," says Erin of her shop. " I purchased the feathers from Clipart Brat on Etsy , and found the delicious painted background somewhere else online. I worked on placing the feathers for a long fourth dimension so it all flows together.

My advice is non to feel pressured to brand everything perfect at first. Take the time to look at beautiful shops and figure out what you're drawn to and why.

If you can tie that in with your product, and then you take a expert adventure of creating the aforementioned type of experience for your customers.

Also, inquire questions! Most makers I know are happy to share helpful info."

Side by side up is Sophie from SPCardsCo:

" I wanted SPCardsCo'due south brand to be fun and quirky, like the cards we produce, but besides sophisticated. I utilize my logo in both the profile movie and in the cover photo for my Etsy shop, as well as all of SPCardsCo'due south social media profiles.

Consistency within your branding is key for customers identifying your company beyond these different profiles. I ever employ the PNG versions of our logo online equally you don't get whatever pixelation.

I love customizing my cover photo to reflect different seasons or detail occasions, such every bit Christmas or Easter.

I use Canva for designing images to promote item product lines, new releases, events, and coupon codes. It's easy to utilize and you tin can upload your own images, such as your logo, to create social media posts or a seasonal comprehend photograph.

For complimentary photos in my social media posts, I go to Burst ; they have a massive range of gratuitous stock photos to use.

My advice for others is research, research, enquiry! There'due south so much assistance online from bloggers, fellow Etsians, and other minor businesses about how to prepare an Etsy store and how to present your products.

Spend time thinking virtually how you desire your shop to look, who your target audience is, and how you are going to promote your shop one time its live."

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How to pattern an Etsy encompass photo and add it to your shop

To reiterate, the cover photograph is the image that spans the summit of your shop. The minimum size is 1200 x 300 pixels; Etsy recommends 3360 ten 840 pixels for the clearest display.

You take a few options for your embrace photo:

• Design your ain cover epitome using a paid programme like Illustrator or Photoshop, or a free program like PicMonkey.
• Buy cover photo templates from another Etsy seller (run into Erin'due south tip above) or Creatopy. Remember to choose patterns or designs that friction match the colors and feelings of your logo and other branding!
• Take a product photo that can be used as your cover photo. Keep in mind it should be a wide shot and it'due south best not to use something busy or crowded.
• As an choice, you lot tin add your logo to your cover photo, similar Sophie did above — you'll need a program like Illustrator or Canva to practice this.
  Note: If you've purchased a logo and social media kit from Looka, Etsy cover photo options with your logo are included.

In one case you have your cover photo ready and saved, here's how to add together or change information technology in Etsy:

1. Sign in to your account.
2. Go to your Store Manager and click the edit (pencil) icon adjacent to your shop name under Sales Channels.
3. Click Add a Cover Photo or click the photographic camera icon at the bottom right to alter an existing photo.
4. Select your cover photo file and click Salvage Changes.

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How to pattern an Etsy shop icon

The store icon is the image that appears under your comprehend photograph to the left of your store name. This is an optimal identify to utilise your logo! If you don't take i yet, cheque out our logo ideas gallery or use our logo creator to get started.

Your store icon should be 500 x 500 pixels (note: if you've purchased the social media kit improver from Looka, you'll have a version of your logo sized for Etsy).

To add or change your Etsy shop icon:

1. Sign in to your Etsy business relationship.
2. Go to your Shop Manager and click the edit (pencil) icon side by side to your shop name nether Sales Channels.
3. Click the camera icon next to the shop analogy.
4. Select your file and click Save Changes.

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How to modify your Etsy profile photo (shop owner image)

The contour photo is the prototype that appears on the right of your shop nether the encompass photo. It's usually a picture of you, the shop owner — something that conveys trust and personality.

To add together or modify your Etsy profile photo:

1. Sign in to your Etsy account.
2. Click You lot, so select Business relationship Settings and Public Profile.
3. Click Browse or Choose file.
4. Select your file and click Salve Changes.

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Etsy product photo tips

Running a successful Etsy store will swivel on your product photos. And, as mentioned above, you won't be able to create your shop until you have at least one product listing.

Product photos must be at to the lowest degree 1000 pixels wide. Etsy automatically resizes and crops photos from the eye — here'due south more than information on adjusting and sizing listing photos.

Here's Erin from TwinLeaves on how she photographs products:

"I have the product photos myself, but I really procrastinate — I think I have most twenty listings that need to exist photographed correct at present! I try to use natural low-cal, unproblematic props, and make sure that the items are represented clearly, and so the colors aren't distorted too much.

I would love to have a model to photograph as well. One day!"

And hither's Sophie, who outsources her photography:

"Product photography is massively of import when promoting your online shop and attracting attention from customers.

SPCardsCo'southward product photos are taken past a good friend who is a professional photographer. She hadn't previously done product photography merely was upward for the challenge and did a brilliant task.

We used wooden backboards and various props (mainly plants! I beloved cacti) to create a vivid, well-baked image of my cards. I got the backboards from a fellow "Etsian" who was very happy to create a custom order for me for the purpose of product photography.

My primary tips for someone doing their own production photography would be to keep information technology simple: utilise natural light (no wink!) and a plain background.

If yous're not comfortable with doing product photography, reach out to local or amateur photographers. It'll be much more cost-efficient than a professional photographer and they don't necessarily accept to specialize in production photography; about will dearest the opportunity to explore a new artery."

A annotation on writing Etsy product descriptions

"Y'all need a residuum of plenty data to make your product stand out without bombarding customers with information. Once you've written a few listings, you go into the swing of things.

I came upwardly with a template that I could use for writing my listings, including a master topic judgement, bullet points of product specifications (materials, size, and occasion, and and then data on postage stamp and packaging, store policies, and more than." – Sophie, SPCardsCo

Tips for marketing your Etsy shop

Once your shop is up and running, yous'll desire to show information technology off. And considering Etsy is a super-visual platform, all that work you put into your store design, product photos, and logo volition transfer beautifully to social media. (On that note, you tin likewise see our guide to using your logo on social media).

"I Beloved Instagram. If you lot don't have a dime to spend on advertising, it's the mode to become," says Erin of TwinLeaves.

"I've used paid ads, of course, but at this level (function-time business) paid ads can be hard to maintain. With Instagram, you can learn how to reach lots of people who are looking for products like the ones yous offer. It'southward and then like shooting fish in a barrel to use, and every photograph looks bully."

Sophie also shared how she uses social media to promote SPCardsCo.

"I rely heavily on my Instagram and Facebook pages every bit a means of advertising cards, new lines, promotions and discount codes.

Several blogs have collated various hashtags you can use on social media for the particular type of product you are trying to promote. I love this web log post from Folksy and use several of the hashtags they mention, such every bit #craftsposure and #createmakeshare.

I always keep a list of current hashtags to use for each postal service on the notes on my phone, specifically for promoting handmade products or greetings cards."

And there you lot have information technology! The basics on how to fix upwardly, brand, and promote your Etsy shop. Allow's review.

Key takeaways

• At minimum, you lot need a one-discussion shop proper noun, at least one product list, and bank account info before you lot launch your Etsy store.
• To brand your shop, you need a cover photo, a store icon (usually a logo!), and a profile photograph. Test how these assets look together and make sure all images are sized correctly!
• Product photos are super important for a successful Etsy shop. Spend time taking highly-seasoned photos, or outsource the task if it's not your force.
• Ask for assist! As Sophie points out, there are tons of blog from fellow "Etsians" on how to write product listings, increment your sales, and make your Etsy store look crawly. Her personal favorite is The Ultimate Guide to Etsy from Fuzzy & Birch, where you lot go regular tips, exercises, and guidance on how to set up a successful Etsy business.
• Social media is your friend when it comes to Etsy marketing! By spending time on your production photos, logo, and other branding assets, you'll have a great head beginning to creating visuals to share on Facebook, Instagram, and more.

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Source: https://looka.com/blog/etsy-cover-photo/

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